The business landscape has changed within the past two years more than it had changed in two decades before. While some of the trends we’re seeing were on the table before 2020, the Covid pandemics fast-tracked the process of evolution in the business world. If you...
All companies are built on four main elements – the product; the people; the systems, and the processes. In this article, I will talk about the most important one. People. YOUR PEOPLE. Employees are a company’s backbone. No matter how good systems and processes...
One of my previous bosses was nicknamed “Crazy Einstein”. With his head in the clouds, he always came up with ideas others would never even dream of. Nine times out of ten those ideas lead to nowhere, but that tenth idea proved itself extremely...
Some years ago I worked as an air hostess for one of the most reputable airlines in the Middle East (that is a part of my life that deserves a separate book). A part of the deal was that all flying crew were provided a company accommodation, and for a majority of us –...
How to: Marketing quickly and efficiently It has never been so easy to promote your business as it is nowadays. A rich supply of social media offers relatively cheap options for paid promotion of your business – or – if you are a clever content creator,...
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